Honda brought the "wow factor" to the Goodwood Motorsport event this year with a huge fairground ride.
The company claimed that its 40-metre high Ferris wheel injected even more excitement into the annual occasion, which attracts some of the best drivers in the world.
Naming the 24-pod structure the Honda Eye, the firm explained that the ride allowed over 25,000 visitors to Goodwood Park a bird's-eye view of the precedings.
Meanwhile, the brand's Racing Bug installation in the Moving Motor Show area gave attendees of all ages the chance to get behind the wheel of a Honda BTCC Civic replica.
"We aimed to give guests a truly memorable Honda experience - one with the wow factor - and I believe that this was achieved," managing director of Honda UK Dave Hodgetts said.
The Goodwood Festival of Speed has been held annually since 1993 and sees motorcycles, supercars and Formula One vehicles taking to the track.
Written by Craig Salter