Honda expands partnership with Channel 4 documentaries
18/06/2012 16:55
Honda expands partnership with Channel 4 documentaries
Honda has long been a name synonymous with innovation and the Japanese manufacturer is looking to cement this reputation with its latest promotional activity.
The carmaker has extended its deal with Channel 4 documentaries in a move that will see a series of new short videos released.
Five, ten and 15-second clips, which will air before and after ad breaks during documentaries on Channel 4, will "celebrate curiosity and the importance of discovery, with the theme that 'The more we look, the more we learn'".
According to Honda, the videos will demonstrate how its innovative technology has been inspired by a number of real life situations.
Martin Moll, head of marketing at Honda UK, said: "This new campaign for our continued sponsorship of documentaries on Channel 4, focuses on how Honda looks at the world differently & takes inspiration from the world around, which ultimately leads to more innovative products.
"Stories identified are told in an interesting and visual way which really stands out and we hope is intriguing to the audience."
Posted by Craig Salter
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