A message from Robert Forrester, CEO of Vertu Motors plc.

About us

Acquired by Vertu Motors in 2007, Vertu Honda, originally trading as Lincolnshire Honda, started its relationship with Honda in 1996.

Since then it has grown to have nine Honda dealerships, becoming one of the UK’s premier car retail franchises and the largest single Honda group in the UK. It has dealerships in Boston, Grantham and Lincoln, in the East Midlands, Mansfield and Retford, in Nottinghamshire, Doncaster in South Yorkshire and Durham, Newcastle and Sunderland, in Tyne and Wear.

Whether you are looking for a new Honda or a used Honda, you are sure to find what you are looking for with our extensive range. Our services also include Honda servicing and MOT, meaning you can keep your car well maintained.

With customer service as Honda’s number one priority, the team at each and every one of the dealerships is committed towards offering a warm welcome and a professional service at all times. Nothing is too much trouble with the team doing whatever is required to satisfy any customer request across all departments of the business.

A solid foundation of excellent products along with passionate team members, many of whom have been with Honda for a number of years, results in a winning formula. Their knowledge, passion and expertise is available to each and every visitor to Vertu Honda.

Part of Vertu Motors Plc, the UK’s 5th largest motor retailer, Vertu Honda is able to offer the highest standards in Sales and Aftersales on new and quality approved used Hondas with the added reassurance of a trusted national organisation.